The task was to increase coin presale volumes before the ICO launch using Facebook & Instagram ads
Goal: Find ways to pass moderation on Facebook and Instagram
Challenge 1
Facebook and Instagram do not allow ads related to cryptocurrency. Otherwise, an ad account can get easily banned.
Challenge 2
Moderation bots are the ones that check banners and texts, then approve or restrict them. For a successful ad launch, it’s crucial to understand the specifics of the platform and know ways to bypass the bots.
Solution
We created one main account and two backup ad accounts in case one of them gets banned.